Course&Seletion

研究性课程也想上,Digital Art 相关的更喜欢……点算?

(i) Required courses: 21 units

COM5520 Applied Communication Research 3

Introduction to applied media research, research criticism, data interpretation and fundamentals of audience analysis. Topics include: surveys, content analysis, experimental test of programme, field research and formative evaluation. (Not for Ph.D. and M.Phil. students.)

COM5940 New Media Entrepreneurship 3

This is an introductory course to the creative and technical aspects of interactive media technology. Concepts include user interface design theories, the architecture of multimedia, digital video, producing and designing for interactive TV/cinema/CD/online, the multimedia development cycle and the applications of multimedia. (For M.Sc. students only.)

COM5942 New Communication Technologies: Trends and Impacts 3

This course is designed to examine varying theoretical perspectives related to the future trends and current uses and impacts of information technologies and services. The course provides a foundation from which students can conceptualize the factors that lead people to use communication technologies, the needs that these technologies fulfill, and the effects of such use on individuals, organizations and society.

COM5950 New Media Product Development 3

This course focuses on how to conceive and create interactive information and entertainment multimedia content for the Internet. The major emphasis of this course will be on interactive thinking and advanced multimedia production technique and other skills. (For M.Sc. students only.) Pre-Requisite: COM5940

COM5980 New MediaEcology 3

This course introduces students to the role of content flow and value chain model in the information industry. It covers various topics such as content creation, selling, distribution, syndication, consumption, content economics, business models, related technology and copyright protection issues faced by different information industries in the new media ecology.

COM5990 New Media Finance 3

The course studies the methodologies for sizing and budgeting New Media projects, as well as estimating the operating costs and other on-going costs for sustaining New Media services. It describes techniques for evaluating the feasibility of a project and measuring its return on investment. The course also exposes the student to other important aspects of financial management, such as breakeven analysis, cash flow projection and asset valuation. Finally, the course introduces the students to different ways and sources of project funding.

COM6940 Creative Technologies: Design and Management 3

This is an advanced and intensive course to the theory, principles and practice of interactive technologies. Design principles of aesthetics, harmony, respect, creativity, emotion and mindfulness will be explored. General topics include: design process, user perspective, information representations, interaction methods and usability studies. (For M.Sc. students.)

(ii) Elective courses: 3 units

COM3711 Script Writing 3

Introduction to and workshop in dramatic writing and to the many forms which writing for the screen may take. The course focuses on narrative structure, theme, plot, characters and dialogue in scenes and sequences, development of outline and treatment for screenplay, and marriage of images and sound.

COM3933 Music Industry, Production and Marketing 3

The course introduces Hong Kong popular music and the basic operations of the music industry. It covers a wide range of practical operation of record companies, including Artist and Repertoire Management, production of music and lyrics, marketing and sales, promotion and distribution. Besides the practical and management aspects, it also covers history and issues of popular music in Hong Kong, music commentary and the board theoretical, legal and social implications of the industry.

COM3940 Multimedia and Digital Entertainment Design 3

This advanced course is designed to introduce students to the theory, principles and practice of interactive multimedia technologies. The course provides an overview of leading theorists of interface design, and teaches advanced applied human-computer interface and information representations. General topics include design process, design principles of aesthetics, user perspective, user interface history and trends, interaction methods and usability studies.

COM3943 New Media Arts 3

This course introduces the basic elements of video aesthetics and the works of major video artists. The aims of the course are to appreciate new media arts in personal, social and cultural levels, to look into the links between mainstream media, advertisements and commercial design and everyday life, and to assist the students to create their own digital video production.

COM3951, 3952 Special Topic in Multimedia and Telecommunications I, II 3 each

The instructor will lecture on and direct the study of a topic in multimedia and telecommunications that he or she specializes in. Students are allowed to take the above Special Topic courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term.

COM3963 Entertainment Business 3

The course aims at teaching students how to manage projects related to media entertainment businesses, including production of multimedia performance, stage performance, showbiz, concert, music, commercials, movies and dramas in different media. The course covers the management, financial as well as operational flow in different entertainment businesses and organizations.

COM4848 New Media Advertising 3

This course examines new media as an evolving advertising medium. The emphasis is on understanding the technologies and theories of new media advertising. The course has been developed to guide students through the process of conceiving, executing and evaluating new media advertising and to achieve an understanding of the subject from practical and theoretical perspectives.

COM4956 Fundamentals of Computer Animation 3

This course is an animation practicum which builds upon the most current and advanced technical skills in animation production for television and film. In this intensive workshop students will have the opportunity to work with high-end software which currently is used by professionals working with computer graphics in animation. The course covers the entire animation process including modeling, lighting, shading, animation, and rendering. Student will be trained both to conceptualize and execute animation projects.

COM5120 Globalization and Communication 3

Analysis of national or cultural patterns of communication and media system. Emphasis will be given to factors facilitating or restricting the flow of information across national or cultural borders as well as their implications for planned social change.

COM5430 Strategic Analysis of Media Industries 3

This course investigates the formulation and development of goals and strategies for media industries engaged in the production, distribution, promotion and storage of information, and entertainment. It also introduces concepts, techniques and models related to strategic analysis and development. Economic forces that shape media industries are also examined.

COM5510 Media Management 3

This courses aims to acquaint students with general management principles, concepts and theories, with particular emphasis on their applications in media organizations in a commercial, competitive and rapidly changing environment. The focus is on training future media managers’ problem-solving and decision-making skills. The communications industries covered will include the print media, radio, broadcast, cable television, advertising and public relations. The students will learn through a combination of lectures, seminars and case studies.

COM5515Media Economics 3

Media economics has been gaining importance as one of the major subdisciplines in communication research. Media economics involves the application of key economic principles to the study of media industries. Special attention will be given to the structure, behavior and performance of media industries; audience behaviors and preferences; policy and regulation; and the impact of new technologies. This seminar will cover the economics of print, television, Internet and other consumer media. Students are expected to develop an economic view of the role, function and strategies of the media in the global marketplace.

COM5620 Media Ethics and Law 3

This course attempts to examine two essential confines of mass media communication, namely, the legal limits and ethical constraints. It covers major media laws and ethical issues that are related to the operation and practices of media organizations and practitioners. (For M.A. students only.)

COM5948 Telecommunications Policy 3

The course introduces the basic concepts and development of telecommunications and the related regulatory issues. Emphasis is placed on the policy-making considerations. A survey of the experiences of developed industrial nations is undertaken. Reference is also made on Hong Kong and mainland China telecommunication development and their policy issues. After taking this course, students are expected to be familiar with the major issues involved in telecommunications policy-making.

COM5961, 5962 Topical Studies in New Media I, II 3 each

The instructor will lecture on and direct the study of a topic in New Media he or she specializes in. Students are allowed to take the above Special Topic courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term.

COM6510 Contemporary Issuesin Communication 3

This course provides an in-depth examination of the current and emerging issues in mass communication that have social, cultural, ethical, industrial and policy implications. It is designed to familiarize students with the perspectives on, and approaches to, mass communication as an industry and a profession. The assigned readings will be sourced from both the scholarly and industry literatures. In addition to lectures, class discussions involving the students will be an important component of the course.

COM6950 Directed Study in New Media Project 3

This is an interactive group workshop for students to produce advanced interactive multimedia as their graduation projects. (For M.Sc. students only.) Pre-Requisite: COM6940

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